We do not have a wall of case studies yet. So instead of asking you to trust us, we show the work. These are three real dental practices in Scottsdale. Nobody hired us. We rebuilt their home pages anyway.
Live demo of our paid engineA dated website turns visitors away quietly, and the owner never sees it happen.
Why the names are gone
These are real businesses run by real people, and none of them asked to be an example. So we took them out of it. Every practice name, dentist, phone number, address and patient review you see below is invented, and the invented one is used on both halves of each pair.
The wording is rewritten too. A headline is as good as a name for finding a business — paste one into a search box and you have them — so none of the writing on these pages is carried over from the originals. Not a sentence of it.
What is real is the work. The “before” is not a photo of anyone's live site — it is a rebuild of the original's layout from our own notes, keeping its actual problems and nothing else. Making a site look worse than it was would make this whole page worthless. The “after” is the page we built. The findings under each pair are what we wrote down when we read the original, in March 2026.
Spec redesign · real practice, identity removedDental
A Scottsdale dental practice
A cosmetic and implant practice whose home page opened with a paragraph instead of an offer.
Shown throughout as “Auric Dental Studio” — an invented name, with an invented dentist, phone and address to match.
Before — the original site's structure, identity removed.
After — the home page we built for them, unasked.
What the audit found
The page opened with a two-sentence welcome note — no offer, and nothing to click.
Twenty-one services in one flat list, none of them explained.
The free consultation, the best thing on the page, sat in small body text near the bottom.
Thirteen insurance carriers printed as a run-on paragraph.
Fourteen menu items across the top, and the phone number set small in the header.
Spec redesign · real practice, identity removedDental
A Scottsdale dental practice
A family and implant practice whose headline was written for a search engine, not a patient.
Shown throughout as “Coppergate Family Dental” — an invented name, with an invented dentist, phone and address to match.
Before — the original site's structure, identity removed.
After — the home page we built for them, unasked.
What the audit found
The main heading was not a sentence — just the practice’s services and its city strung together for a search engine.
Three phone numbers on one screen — a main line, a new-patient line, and a toll-free review line.
Two buttons of equal weight, one to book and one to a patient portal, so the page never says which to press.
Three unrelated typefaces between the heading, the sub-heading and the body text.
Stock photography throughout — not one picture of the real practice.
Open three days a week, with the closed days listed in a sidebar and worked around nowhere.
The contact address was a free consumer mailbox, not one on the practice’s own domain.
Spec redesign · real practice, identity removedDental
A Scottsdale dental practice
A cosmetic practice buried under the page-builder theme it was built on.
Shown throughout as “Willowmere Dental” — an invented name, with an invented dentist, phone and address to match.
Before — the original site's structure, identity removed.
After — the home page we built for them, unasked.
What the audit found
Page-builder bloat: stacked full-width bands run down the page before it says anything specific.
The space directly under the headline went to four membership badges.
Fifteen services in one flat list.
The only two ways in are a scheduling link and a phone number — nothing on the page books itself.
Mixed stock photography, from more than one library.
Open four days a week, disclosed only in the footer.
How this gets made
One agent reads the site and writes down what is wrong with it. Another builds the new page from the business's own words — its real services, its real hours, its real reviews. Start to finish it takes an afternoon, not a design shop's monthly retainer. That is the whole reason we can make these for people who never asked.
Want to see yours rebuilt?
We will do the same thing for your site: read it, write down what is costing you calls, and build you a new home page. You see it before you decide anything.
